Impactful

I’m a

Wordsmith

&

Marketing

Maven

I specialize in creating impactful marketing strategies that drive business growth. With a keen eye for detail and a passion for storytelling, I excel at crafting compelling content that resonates with target audiences. Whether you need help with social media, email marketing, or SEO, I have the skills and experience necessary to help you achieve your goals.

Hey There, I’m Caitlin

I’m a creative disruptor, who never says no to an adventure or an excuse to explore. I started my professional career in the political sphere and have a deep passion for advocacy and amplifying marginalized voices.

Upon realizing that I could amplify my efforts outside of politics, I carried this deep desire for lifting other voices up over to the private sector. When not on my laptop, you can find me outside hiking with my dog Red, catching the latest music event or comedy event with my friends, or checking out pop-up markets on the weekends.

Specialties.

  • I am highly skilled in managing research projects, overseeing them from conception to completion. Highly proficient in both qualitative and quantitative research methods, including question framing, conducting interviews and surveys, as well as statistical analysis. With my experience in protocol development, data gathering, and analysis, I am a confident and capable research professional.

  • I possess strong capabilities in developing marketing strategies, including go-to-market and social media integration. She is skilled in strategic research and managing multiple aspects of integrated marketing campaigns, such as website strategy, advertising, content development, and search engine optimization.

  • My professional experience led me to develop robust copywriting abilities in various areas such as professional, creative, content, and social media writing, as well as moderate technical writing skills. Additionally, I have substantial editing capabilities with a focus on targeted audiences, distribution channels, language and grammar, SEO, and persuasive goals.

  • I have an extensive background in integrated marketing strategy development and campaigns, including website strategy, advertising, content development, and search engine optimization. I am highly skilled in developing go-to-market strategies and integrating social media, email, events, and advertising into marketing plans.

  • I possess a strong proficiency in graphic design and editing for marketing purposes. I have experience creating visually appealing and effective marketing materials, including social media graphics, email newsletters, and website design. I am moderately skilled in using Adobe Creative Suite, Canva, and other design tools to create high-quality marketing materials that effectively communicate key messages to target audiences.

Justin Rhedrick

“Caitlin is the world's best-kept secret. Her years in politics mixed with incredible business savvy is a combination built for global success. If you're considering working with Caitlin you may want to do so immediately, working with Caitlin now is compared to owning shares in Microsoft in '95, it's like buying Bitcoin in 2009”

My Services.

  • I offer professional copywriting and editing services for a variety of needs, including website content, social media posts, email newsletters, and more. With a focus on effective communication and attracting your target audience, I can help you craft compelling copy that resonates with your readers.

    Whether you need help refining your messaging or creating new content from scratch, I have the skills and experience necessary to help you achieve your goals.

  • I offer research and analysis services with a focus on marketing and communications. With extensive experience in managing research projects, I am highly proficient in both qualitative and quantitative research methods, including question framing, conducting interviews and surveys, as well as statistical analysis.

    Whether you need assistance with market research, customer insights, or competitive analysis, I have the skills and experience necessary to help you make informed decisions and drive business growth.

  • I offer strategy and planning services for integrated marketing campaigns, including website strategy, advertising, content development, and search engine optimization. With a focus on go-to-market strategy and social media integration, I can help you develop a comprehensive marketing plan that drives your business’s goals.

    Whether you need assistance with campaign ideation, market research, or operationalization, I have the skills and experience necessary to help you make informed decisions and achieve your marketing goals.

  • I offer graphic design and editing services with a focus on communications and marketing. With extensive experience in creating visually appealing and effective marketing materials, including social media graphics, email newsletters, and website design, I can help you communicate your key messages to your target audience.

    Whether you need help refining your existing marketing materials or creating new ones from scratch, I have the skills and experience necessary to help you achieve your marketing goals.

  • I offer experiential marketing strategy and planning services with a focus on creating engaging brand experiences. Whether you need help planning a product launch event, trade show, or experiential marketing activation, I have the skills and experience necessary to help you create memorable experiences for your target audience.

    With a focus on brand storytelling and audience engagement, I can help you develop a comprehensive experiential marketing plan that drives business growth and strengthens brand loyalty.

  • I offer a premier virtual assistant service designed to simplify your life and enhance your productivity. May it be file organization and management or database management, you can delegate your time-consuming tasks to me with confidence and focus on what truly matters.

Let’s connect & create something together.

I am available for freelance!

My Portfolio

Take a peek at my photography portfolio!

My Resume.

My Resume.

Experience.

  • Dec. 2021 - Nov. 2022 / Wilmington, NC

    Spearheaded communications, marketing, and design projects for New Potato Technologies and its clients. I successfully rebranded a skincare device being developed in-house, creating a new visual brand, packaging design, and brand voice, in preparation for the product’s return to the market.

    Additionally, I led a critical research project, from protocol development focused on testing the device and product messaging with users, to deployment and analysis.

  • Dec. 2019 - Jun. 2022

    Provided high-level communications, marketing, and design services to freelance clients online and local businesses, focused on social media, email, and content marketing. In addition to my high-level services, I also provided administrative services, such as project, calendar, and content management.

  • Jul. 2017 - Feb. 2019 / Arlington, VA (Remote)

    Students For Liberty is one of the leading pro-liberty organizations globally, comprised of trained activists on every inhabited continent. As the Global Communications Director, I led the organization's communications and marketing efforts, managing a globally remote team.

    In this capacity, I not only spearheaded the overall organizational marketing strategy, but external public relations efforts, and campaign development, which led to an increase in leadership program applications and event attendance.

  • Aug. 2015 - May 2017 / Raleigh, NC

    For the duration of graduate school, I instructed multiple sections of COM 110 (public speaking) for undergraduates at North Carolina State University. In this role, I worked to develop syllabi and train students in the art of public address, persuasive communication, and how to mitigate public speaking anxiety.

Education.

  • RELEVANT COURSE WORK / TRAINING:

    Qualitative research methods (focus groups, field study, interviews); quantitative research methods (surveys) VP of Publicity (Graduate Student Association)

  • Graduated with honors, Cum Laude; Chief of Staff for Student Government Association (2014 - 2015); Founder & first President of Women’s Lacrosse Club on campus; Founder/President of Young Americans for Liberty chapter

Technical Skills.

  • Microsoft Office, Google Work Suite

  • MailChimp, HubSpot, Pardot (Salesforce), Constant Contact

  • WordPress, Squarespace, HubSpot, Salesforce

  • Platforms: Facebook, Instagram, Twitter, YouTube, Pinterest

    Tools: Sprout Social, Buffer, Hootsuite, HubSpot, ContentCaItem description

  • Trello, Monday, Asana, Notion

  • Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Rush, Acrobat, Lightroom, Canva

  • Google Ads, Meta Ads

  • Google Keyword Planner, SEMrush

“Caitlin is both an amazing manager and a highly skilled digital marketer. From my previous experience as her employee, Caitlin provided our communications team with the stability and confidence to tackle new projects and be ambitious. She is approachable and seeks feedback from both her peers and employees to ensure consistent professional development and improvement. With her management skills and leadership ability, Caitlin naturally ensures a healthy division of work and proper project management amongst her team members.”

— Cheyanne Durham (former direct report)

Contact me

Contact me